Deloitte: How Ignoring Trademarks Can Affect Profit Margins. What Every Business Person Needs to Know

With the organisation of Expo-2017 gaining momentum, the issue of securing trademarks as intangible assets in Kazakhstan, whether by national or international means, has become relevant for many companies. For this reason, in this documentwe take a look at the core issues around the legal protection of trademarks;the methods for revealing violations and protecting trademark rights; the rules for transferring and providing rights to use trademarks, including the issue of royalties;and analyse Kazakhstan court practices, the main recommendations of the international community, and many others.

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