FMCG

The FMCG Committee brings together senior representatives from leading manufacturers, distributors, and GR experts to address regulatory and operational issues in Kazakhstan’s consumer goods sector. It serves as a platform to align industry views and engage with government stakeholders on key policy matters on FMCG sector. The Committee focuses on digital labeling, certification, import procedures, and trade facilitation. It promotes a transparent, predictable regulatory environment that supports market growth and fair competition. Through regular engagement, the Committee contributes to policy development and advocates for practical solutions that enhance the FMCG sector’s sustainability and consumer access to quality products.

Working Groups/Issues

Issue	Short description	Status
Track & Trace Labelling	The proposed expansion of Kazakhstan’s track-and-trace system to beverages and other FMCG products raises major cost and efficiency concerns. AmCham members warn it will burden producers and retailers, distort competition, and discourage local production without proven benefits in reducing illicit trade.	Ongoing
National Product Catalog	Order #433, Sep 15, requiring GTIN codes from January, for all products in national catalog, all invoices, and other docs	Ongoing
Localization	50% of the national shelf should be produced locally, message from President, but without regulation	Ongoing
Recycling / Extended Producer Responsibility (EPR)	Persistent transparency and efficiency issues in Kazakhstan’s EPR system limit its effectiveness in managing packaging waste. Establishing a collective EPR model aligned with international best practices could significantly boost recycling rates and reduce environmental impact.	On hold
Healthy Nutrition Concept	Anticipated regulations may affect product composition, labeling, and marketing practices, especially in relation to health claims.	Watchlist
Nation health roadmap	Kazakhstan’s National Health Roadmap lacks clear implementation mechanisms and measurable indicators. Stronger coordination with industry and inclusion of private sector expertise are needed to ensure sustainable healthcare reform and improved public health outcomes.	Watchlist

Frequency of Meetings

Committee Meetings – quarterly
Working Group Meetings – by request

Key Achievements

Positive progress in Track&Trace Issue:

Adoption of a phased rollout schedule for the national Track & Trace system.
Introduction of compensation mechanisms for businesses’ capital expenditures related to Track & Trace implementation.
Extension of the implementation timeline for the beer industry by 11 months – from February 2026 to January 2027.

PM Council for Improving the Investment Climate

September 19, 2025 – Issue raised at the Prime Minister’s Council for Improving the Investment Climate.

Engagement with Goverment

September 19, 2025 – Issue raised at the PM’s Council.
October 7, 2025 – Follow-up meeting held with Deputy Prime Minister Serik Zhumangarin.
November 14, 2025 – Letter sent to he Vice Minister of Trade and Integration Yerzhan Birzhanov regarding the National Product Catalog (NPC).
December 2, 2025 – Online meeting with the Vice Minister of Trade and Integration Yerzhan Birzhanov on the National Product Catalog (NPC).

How to Join an AmCham Committee

Participation in AmCham committees is open exclusively to AmCham Kazakhstan members.

To join a committee, please sign in to your Member Portal and submit your request directly through the platform. Once submitted, our team will review your request and confirm your participation.