Youth Development Program
| Project Name: | Youth Development Program |
|---|---|
| Company/Organization: | |
| Project Partners: |
|
| Project Category: |
|
| Awards: | AmCham Awards 2025 nominee in the Community Service category. |
| Project Timeframe: | 2013 - ongoing |
| Project Geography: | Nationwide |
| Brief Project Description: | Over 13 years, more than 140,000 women in both urban and rural areas have taken part in the "Coca-Cola Belesteri" program providing free of charge training in the basics of entrepreneurship and opportunity to win a grant for starting or developing own business. 167 grants have been awarded. Graduates of the program have established over 10,000 small businesses and created over 13,000 jobs. From April 2024 to March 2025, 40,229 women were trained, and 30 grants were awarded (20 for women and 10 for youth). 153 acceleration program participants increased monthly income by $153,846. 45 of them attracted investments totaling $244,546. |
| Problem Statement: | Coca-Cola Belesteri includes three distinct business training modules: 1. Business Qymyz — business fundamentals for aspiring entrepreneurs; its certificate allows participation in the women’s business-idea competition. 2. Business Órken — support program for youth entrepreneurship; its certificate allows participation in the youth competition. 3. Business Turar — a business acceleration program for existing entrepreneurs who have completed Qymyz or Órken. |
| Objectives: | Over 13 years, more than 140,000 women in both urban and rural areas have taken part in the "Coca-Cola Belesteri" program providing free of charge training in the basics of entrepreneurship and opportunity to win a grant for starting or developing own business. 167 grants have been awarded. Graduates of the program have established over 10,000 small businesses and created over 13,000 jobs. |
| Key Results: | • Over 13 years, more than 140,000 women in both urban and rural areas have taken part in the "Coca-Cola Belesteri" program providing free of charge training in the basics of entrepreneurship and opportunity to win a grant for starting or developing own business. • 167 grants have been awarded. • Graduates of the program have established over 10,000 small businesses and created over 13,000 jobs. • From April 2024 to March 2025, 40,229 women were trained, and 30 grants were awarded (20 for women and 10 for youth). |
| Key Activities: | In 2024, the project expanded to include not only women but also youth (aged 18-30). Two new training modules were developed: 1) For young people (both men and women) 2) For acceleration of graduates who completed training in different years and opened enterprises To mark the company’s 30th anniversary in Kazakhstan, the number of grants was increased from 20 to 30 (20 for women and 10 for youth). The program curriculum was updated: - 14 new video lessons in two languages were added to the main block of educational programs - 10 video trainings for young people in two languages in the form of podcasts with famous experts were created - 24 bilingual video trainings for the acceleration module of the program were created in collaboration with the Public Association of Business Trainers of Kazakhstan. Reach of the project's Internet resources exceeded 94 thousand people, including traffic to the site https://ccb.kz/, the site https://ccb.kz/farmerschool, 5 social networks, information chats with women from the regions, opinion polls. |
| Key Learnings and Recommendations: | Coca-Cola Belesteri includes three distinct business training modules: 1. Business Turar – an acceleration program serving as an expert guide to business development, designed for participants who completed training and received a certificate under the Business Qymyz or Business Órken programs, and who have been running their own businesses for 1 to 3 years. To take part, participants must complete the free online training and receive a certificate Business Qymyz to participate in the competition among women and certificate Business Órken to participate in the competition among young people. |
| Photographs: |  |
| Links to Media Coverage or Additional Materials: |
AmCham publishes information provided by its members and does not independently verify its accuracy or completeness. The views and claims expressed are those of the contributing organizations and do not necessarily reflect the position of AmCham.