FMCG Committee Reviews New Advertising and SSB Tax Measures

On September 11, AmCham Kazakhstan convened a working group meeting of the FMCG Committee in response to recent developments concerning proposed restrictions on food and beverage advertising and the introduction of an excise tax on sugar-sweetened beverages.

Given the limited timeframe for submitting industry comments, member companies discussed the proposed measures, shared initial concerns, and agreed on a coordinated approach.

The Committee emphasized the importance of regulatory impact assessment, and meaningful consultation with affected industries before introducing measures with potentially significant implications for businesses, investment, and consumers.

AmCham will consolidate member input and continue engagement with relevant government authorities on these issues.

Thank you to all FMCG Committee members for their cooperation.